01
Private
1-to-1 coaching
A clear financial picture, your priorities in order, and practical next steps in writing.
- Built around your questions
- One-hour private coaching session
- No product recommendations
Financial literacy · Ireland
Your money should make sense to you.
Independent financial coaching and education for professional women in Ireland — grounded in the life you are actually living, not the one the industry assumes.
CFP®QFAMBA, Trinity25+ years’ experience
Money, in real lifeStart where you are.
Independent by designNo products sold.No commission earned.Just clarity.
Start where you are
What’s happening in your life right now?
You do not need to know which financial topic you need. Choose the moment that feels most like yours, and we will work out the rest together.
A clear starting point
I want money to feel less scattered.
Bring the accounts, questions and half-finished plans into one calm picture. We can prioritise cash flow, debt, an emergency fund and your pension without trying to fix everything at once.
- Getting organised
- Saving & debt
- Emergency fund
- Pension basics
How we work together
One promise. Three ways in.
Education first, grounded in Ireland, and always free from a product agenda.
02
Group
Workshops
Small-group education on pensions, investing and money through life’s transitions.
- Real Irish examples
- Questions welcomed
- Clarity without jargon
03
Workplace
Corporate programmes
Financial wellbeing your team will actually engage with — designed around your people.
- Keynotes and workshop series
- Optional 1-to-1 coaching
- Meaningful impact measures
Financial lives are not linear.Why this exists
Financial advice was never written with women’s lives in mind.
Career breaks. Caregiving years. Pay gaps. Pension gaps. A cultural silence that made asking questions feel impolite.
Money, Just For Her makes the system visible before turning to the individual. No blame. No scaremongering. No pretending every financial life started from the same place.
Why Karena built thisThe Irish picture
The numbers are structural. Your next step can still be personal.
Naming the system changes the conversation — and helps us decide what to do next without shame or jargon.
Karena DuaneFounder · CFP® · QFA · MBA
Meet Karena
Expertise, without the distance.
“The goal is not to turn you into a finance expert. It is to make money feel clear enough to act on.”
I have spent more than 25 years in Irish financial services. I know the system from the inside — and I know what it feels like when real life refuses to fit the model.
Pensions Authority · Technical Expert PanelInstitute of Bankers · QFA Pensions CoordinatorNewstalk · National radio commentarySpectrum Life & Laya Healthcare · Corporate delivery
Read Karena’s storyRead, think, act
Money, in plain English.
Gender wealth gap
The Female Finance Factor
Why women’s financial lives so often differ from the model the industry was built around.
Read on LinkedIn ↗Financial resilienceEight Questions on Your Financial Resilience
The questions that reveal how resilient your finances really are — beyond the balance in your bank account.
Read on LinkedIn ↗InvestingIf You Think Investing Isn’t for You
For women in Ireland who have been made to feel that investing was never really meant for them.
Read on LinkedIn ↗What happens next
A proper conversation. No performance required.
You do not need a spreadsheet, a tidy story or the right financial vocabulary before we speak.
- 01
Book a free call
Twenty minutes by video to talk about where you are and what you want to understand.
- 02
Choose the right next step
If coaching feels useful, we agree the focus. If it does not, there is no follow-up pressure.
- 03
Leave with clarity
See the full picture, understand the trade-offs, and take away priorities you can act on.
Ready when you are
You do not need to have it all figured out before you begin.
Bring the question you keep putting off. We will start there.